Digital marketing is the process of promoting products, services, or brands through online platforms such as social media, search engines, websites, email, and mobile apps. It helps businesses connect with their target audience, increase brand awareness, generate leads, and boost sales. With strategies like SEO, social media marketing, content creation, and paid advertising, digital marketing allows brands to reach people worldwide in a cost-effective and measurable way. In today’s digital world, it plays a key role in business growth and customer engagement.